Dr. Larry Lauer, Director of Mental Performance for the USTA, joins Sport Fuels Life to discuss one of the most important areas of athlete development: the mental side of performance.

Drawing from his experience working with athletes and coaches at every level, Larry shares insights on resilience, self-awareness, emotional control, confidence, and competing under pressure.

He explains why mental toughness is not about avoiding emotions, but learning how to respond effectively to challenges, setbacks, and adversity.

This conversation offers valuable takeaways for coaches, athletes, parents, and anyone looking to support growth and performance both on and off the court.

Union

We are Sport fuels life

We are the dynamic force that celebrates the magic of sports, inspiring individuals to reach their full potential and create a world where dreams thrive and victories are celebrated.

SFL academy

Accessing championship expertise, resources and motivation.
Athletic Audio Clips Inspire All

This week we are featuring audio clips from five women who excel as athletes, coaches, speakers, and more.  Prepare to be awed and amazed and enjoy the option of a short or longer listen. Siri Lindley

Read More »
Coaching the Coach Part 2

Your ideas keep coming and they are fantastic. This is the next installment of our feature on Coaches Helping Coaches.  Keep sharing and keep believing. Advice for New Coaches: The best advice I have for younger

Read More »

Playing it forward

People are the heart of sports. We love to share community stories where teams and sports have made an impact. Giving back to make a difference and create more opportunities.
“Sports have the power to change the world. It has the power to inspire, the power to unite people in a way that little else does.”

Nelson Mandela

Meet Our team

Meet our celebrity guests

Join SFL CLUB

Join SFL Club, be part of our community, share your stories, and unlock exclusive team pricing. Free to join!

JOIN SFL Club -- FREE TO JOIN

Join our Athletic community