We believe in the power of sports to transform lives and communities because we’ve experienced it firsthand.
Personally, my life changed when I started swinging my mother’s old tennis racquet. My role as a player, coach and now entrepreneur has allowed me to see how personal connection through sports improves lives, families and society.
Imagine the power of 20,000 coaches nationwide coming together to share inspiration, help teams in need, and exchange tips and information. There’s a wealth of knowledge and wisdom we can leverage as a community toward the common goal of making the world a better place through athletics.
Herb Bolick, Founder

What Fuels New Orleans Saints Defensive Lineman Shy Tuttle
Shy Tuttle gives it his all on and off the field, and tells us why he believes that sport fuels life.
Building Confidence And Developing A Winning Mindset with Elle Purrier
Track star and American indoor mile record holder, and Olympic hopeful Elle Purrier discusses her #sportfuelslife journey and shares what herls her build confidence to run the race.
U.S. Olympic Medalist Sandi Morris Gets Creative with her Quarantine Training
Olympic pole vaulter Sandi Morris has a spirit of ingenuity and determination that pushes through life’s challenges, so when the world went on pause for COVID19-related quarantines and stay-at-home measures, Sandi knew it was time to double down
How Tennis Fuels the Life of Elite Tour Coach Craig Boynton
“Sports is my life,” he said. Everything I have in my life is directly or indirectly because of coaching. If it weren’t for tennis, I would never have met my wife Terry, a former collegiate tennis player at Stanford who holds the record for dual match percentage while she played on the tour.” They have three children ranging in age from 17 to 25.
How To Control Your Competitive Performance By Controlling Your Mindset with Tri Bourne
The Sport Fuels Life podcast is excited to bring you the Mizuno Volleyball series! Mizuno has been an elite performance […]
Congratulations to April Ross and Alix Klineman for winning Gold in Tokyo!!
Olympic journey April entered the professional beach volleyball world with partner Jenn Tessy. They upset the tournament and won the […]